How Do You Attach Sonic Design to Brand DNA?

Check out Len Stein’s interview with Joel Beckerman over at Branding Magazine:

Over time, sonic design has spread throughout the media and now stands at the forefront of aural marketing memes as “sonic interaction design.” Here we explore the role of sonic design in branding with one of the field’s leaders, Joel Beckerman of Man Made Music, whose iconic brand sounds span across telecoms, film, and even network television.

Read more at Branding Magazine