Sonic Scores Big at Super Bowl 50

Some people watch it for the half-time show, some actually care about the score and others are only interested in the monstrous spread of snacks, but everyone remembers their favorite Super Bowl commercials come Monday. I can already tell the “Debbie Downer” / heartstring-tugging trend of last year has been flipped into a stereotype-defying / … Continued

The Secret Link Between Our Senses

If you had to give up one of your five senses, which would it be and why? It’s a question many of us have been asked when “breaking the ice” in group situations, but have you ever paused to consider the implications? Given the familiar line-up of sight, hearing, touch, smell and taste, I often … Continued

The 9 Most Anticipated Panels at PromaxBDA The Conference 2015

This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to discuss innovative insights and ideas for excelling in the entertainment field. Man Made Music has been in attendance for many years (nominated again this year for “FX Has The Movies 2014”) – and below we … Continued

The (Life and Death) Power of Sound

The way sound affects us is largely unconscious. That’s the way we’re built. But this often means we skirt over its importance, and take it for granted. Perhaps nowhere is this more critical than in the health sector, where every new biomedical device proudly sounds an alarm with the slightest deviation from a norm. On its … Continued

Humanizing Digital SXSW Panel Recap

Image courtesy of @wenyuzou You’re in the business of creating digital experiences and you want people to fall in love with them. Earlier this week during SXSW Interactive 2015, the industry’s top thought leaders gathered to discover great insights that you should be aware of – so you can create engagement that moves audiences. Speaking … Continued

5 Ways to Sonically Curate 2015

I don’t need to be a mind-reader to know that many of the resolutions put forth to better ourselves this year involve waistlines or wallets. If you think about it, most of the senses are accounted for – eating healthier (taste), exercising more (touch), traveling (sight), and slowing down to (smell) the roses. However, what … Continued

Sound for Cinephiles: Using Sound and Music in Movies

Movies are captivating – a powerful tool that can transport you to any time, in any location, in any world. One way of achieving this completely immersive experience is the use of sound and music. There is an interactive experience at the Museum of the Moving Image in Astoria, NY that perfectly reflects this sentiment. … Continued

Weather Permitting: A Case Study in Music Supervision

“It’s raining, it’s pouring, the old man is…” listening to Elliott Smith?  What is it about rainy days that evoke sudden urges to be under an umbrella of melancholy sounds or within earshot of soft, longing vocals? An overcast sky can’t help but set the mood for an introspective look at my own life. I … Continued