Dear Brands: You’re Using Christmas Music All Wrong. Here’s How To Fix It.

Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us at Man Made Music:

It’s not about the Christmas music, per se, it’s about the Christmas experience. Does it help enhance that experience or does it distract from that experience? Think about music and sound as part of the entirety of a holiday experience and not just as a layer or an add-on or something that you need to have.

Read more at Fast Company