EVP Managing Director, Lauren McGuire, Talks the Importance of Music Marketing, Sonic Branding, Audio Logos and More

Check out Katie Richards’ article at Adweek, featuring insight from EVP managing director Lauren McGuire:

“If music creates emotion, what we see is brand favorability increases, brand consideration increases, metrics that really apply directly to ROI. When it comes to all experiences, brands are realizing that emotional connection is more important than ever,” said McGuire

Read more at Adweek