Music Branding Company Partners with UsTwo to Tackle the Sound of EVs

Man Made Music partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired for the feature!

The trick, says Man Made founder Joel Beckerman, lies in creating a sound distinctive for people to recognize but not ignore. (This is the problem with car alarms—no one even pays attention to them.) The sound can’t be too melodic, either, because that does not convey urgency. “We want a sound that elicits the quickest reaction time,” Beckman says.

Read more at Wired.