Man Made Music’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump

Check out Diane Clehane’s interview with Joel Beckerman:

Believe it or not, Joel’s work is just as far reaching and impressive beyond soundtracks. Every brand, he said, needs “sonic sound” not recycled pop tunes to convey the right energy and image to their customers. While the “perfect” pop song “it works” in some cases, but Joel cautioned, “The days of selling people stuff [with heavy techniques] … people can smell that a mile away.” Innovation always rules the day.

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